A render shows one chosen, carefully finished view; an interactive 3D viewer lets prospects move through the building and its floors wherever they like, empty or furnished, and compare layouts. For the main photo of the listing or a construction hoarding, a render; for a tenant to understand the space and share it with whoever decides, a 3D viewer. In a pre-leasing campaign they usually go together, and both are a recreation of what does not exist yet.
We are an interested party: Visedra makes 3D viewers from floor plans, not commissioned renders. That is why we describe renders and videos only as a type of material, without naming studios or giving prices.
Render, video or 3D viewer: what each one shows
| Option | What it shows | Can prospects move where they like? | Can it compare several layouts of the same floor? | Does it work before the refurbishment or during works? | Where it works best | What you need to send |
|---|---|---|---|---|---|---|
| Render or CGI (still image) | A set number of views decided in advance, finished to a high standard | No: they see the view that was chosen | Not without ordering another image | Yes, as a recreation of the project | Main photo of the listing, construction hoarding and brochure cover | Plans and references for each view you order |
| Video or animation | A guided walk-through of whatever the edit decides to show | No: they follow the route of the video | No: changing the route means re-producing it | Yes, as a recreation of the project | Building website and the opening of a meeting | Plans, references and a fixed script for the route |
| Interactive 3D viewer from floor plans (Visedra) | The building with its surroundings and its floors, empty or furnished, with a walk mode | Yes: they rotate, zoom in and walk through it | Yes, on the same link | Yes, from the project drawings, as a recreation | Building website, brochure with a link or QR code, messages to prospects and the meeting with the tenant | Floor plans, photos or the listing; a PDF of the plans is enough |
When to choose a render
A render shows one chosen, carefully finished view. It is the best option for the main photo of a listing. What it does not allow is for prospects to move wherever they like or to compare two layouts of the same floor without ordering another image.
- You need an image for the listing, the construction hoarding or the brochure cover.
- You want to show one specific view with the highest finish: the facade, the reception or a terrace.
- You know in advance which views you want. It is quoted per image: every new view is another image, and every change of furniture or lighting is another round.
When to choose a 3D viewer
- Prospects need to understand the floor and how their team would fit, not just see a picture.
- You want to show the same floor empty and furnished, or several layouts, without ordering an image for each one.
- You want to show the whole building with its street and surroundings, in daylight and at night.
- The floor is empty, under construction or awaiting refurbishment: it is built from the plans, with no site visit.
- You want a link prospects open again and forward to whoever decides, from your website, your brochure or a message, with nothing to install.
How to combine them in a pre-leasing campaign
- A render for the main photo of the listing, the construction hoarding and the brochure cover.
- The 3D viewer on the building website, with a link or a QR code in the brochure and in messages to prospects.
- The 3D open in the meeting with the tenant and on a phone during the site visit, to show the layout they care about.
- Both pieces built from the same plans and saying the same thing: that they are a recreation of the project, and what is a proposal and what is delivered.
Visedra does not make commissioned renders. The still images included with every viewer are a fallback for devices that cannot open the 3D, not a rendering service.
Is a render or interactive 3D more expensive?
It depends on how many views you need. A render is quoted per image: every new view is another image, and every change of furniture or lighting is another round. A 3D viewer is quoted on what you want to show, and one link holds every view, the floor empty and furnished, and several layouts. At Visedra it costs from €149 + VAT.
What a Visedra viewer includes
- The building with its surroundings and its floors, empty or furnished, several layouts on the same link and a walk mode.
- Its own link and a block of code (iframe) for your website; it opens in the browser, with no apps.
- Still images as a fallback for devices that cannot open the 3D.
- Up to 3 rounds of changes and 12 months of hosting.
- The examples on this site are concept demos designed by Visedra, not real properties.
Before you order anything
If you own the building or hold the leasing mandate, we prepare a free sample of its exterior in 3D with its surroundings, on a private link.
Frequently asked questions
Is a 3D viewer the same as a render?
No. A render is a still image of one chosen view. A 3D viewer is a model prospects move through wherever they like, with the floor empty or furnished and several layouts on the same link. If the space does not exist yet, both are a recreation.
Can I use renders and a 3D viewer together?
Yes. The render for the main photo of the listing, the construction hoarding or the brochure cover, and the 3D viewer on the building website, in the brochure and in meetings. They should be built from the same plans.
Does it work before the refurbishment?
Yes. The 3D viewer is built from the plans and shows the refurbished floors, empty or furnished, before the works finish. It is a recreation, and it marks what is a proposal and what exists.
Is a render or interactive 3D more expensive?
It depends on how many views you need. A render is quoted per image: every new view is another image, and every change of furniture or lighting is another round. A 3D viewer is quoted on what you want to show, and one link holds every view, the floor empty and furnished, and several layouts. At Visedra it costs from €149 + VAT.
Do prospects need an app?
No. It opens in the browser on a phone or a computer. If a device cannot load the 3D, it shows images of the property instead.
Leasing or selling an office or a building? Send us the listing and we will tell you how we would show it.